Apparel Brands Engagement On Social Media
Average Interactions Per Post Per 1,000 Followers
Integrate Social Group Has Been The Premiere Influence In the Startup Stages of multiple multi-million dollar Brands Utilizing Our Diverse Social Network With The Ideal Audience In Mind.
Shredz CEO Arvin Lal hired Break Media and Integrate Social when they had no marketing or digital presence. We created a strategic marketing and digital content plan based on initial consumer behavior and after analyzing industry trends. We produced custom content, promoted Shredz on our company owned pages, and used partnerships with influencers and brands to help them grow. Based on the data and trends we analyzed, we continue to adjust our strategy. As a result of Break Media and Integrate Social’s marketing and media campaigns, Shredz grew from $90,000 in revenue in 2012 to $5M in 2013 purely due to digital promotion. Shredz saw consistent average revenue growth of 15-20% month over month as a result of the digital promotion done and that trend has continued.
In 2017, CEO Richard Saghian said “the company grew by 600 %” and in 2018, Google placed it the most Googled fashion company, before major luxury fashion brands.
Break Media and Integrate Social was hired by CEO Richard Saghian to develop Fashion Nova’s social media strategy back in 2015. This strategy of influencer marketing, mixed with frequency of posting, affiliate partnerships, and consistent engagement, has resulted in Fashion Nova becoming a multi-billion-dollar company, partnering with major celebrities like Cardi B, Kylie Jenner and selling out of celebrity partnered lines within days and sometimes hours of going live. Fashion Nova is Instagram’s top-performing fashion brand and has more exposure and user engagement than Zara and H&M combined.
Online fashion retailer Boohoo has almost doubled its profits thanks to its savvy use of social media influencers on Instagram Including earl startup assistance from Integrate Social Group. The Manchester-based company reported that sales had risen by 51% to £295 million in the year to the end of February – putting pre-tax profit up by 97% to £31 million. This huge surge in profit is certainly a wake-up call for those brands that are reluctant to use social media advertising, or who haven’t considered it as a vital component of their marketing strategy.
Boohoo has a whopping 2.6 million followers on Instagram, and a huge part of its brand strategy has been to encourage celebrities, bloggers and customers to post about their latest purchases on the platform to help spread the word. While some of these influencers have been paid to promote the brand, it transpires that others are just keen fans – and with such a strong brand presence, it’s easy to see why.
However, it’s not just influencers that have Boohoo fans flocking to the checkout basket – the brand has its finger on the pulse when it comes to its audience. Not only does the company use the perfect mix of emojis and teen slang for its prime 16–24 target audience, but it also posts a variety of fashion shots, competitions and relatable memes that have a huge impact on brand awareness.